• Short Summary

    MARY QUANT, THE BRITISH DRESS DESIGNER WHO HAS FIRMLY ESTABLISHED HERSELF AS 'HIGH PRIESTESS OF CARNABY STREET,' ARRIVED IN ROME LAST NIGHT TO SET UP A CHAIN OF 'MOD GEAR' SHOPS.

  • Description

    MARY QUANT, THE BRITISH DRESS DESIGNER WHO HAS FIRMLY ESTABLISHED HERSELF AS 'HIGH PRIESTESS OF CARNABY STREET,' ARRIVED IN ROME LAST NIGHT TO SET UP A CHAIN OF 'MOD GEAR' SHOPS. THE REACTION FROM THE ETERNAL CITY VARIED FROM THE ECSTATIC TO THE HORRIFIED.
    THE ECSTASY CAME FROM ROME'S 'MODS' WHO SCUFFLED WITH POLICE TO GET A LOOK AT MISS QUANT. THE 'MODS' ARE KNOWN LOCALLY AS 'CAPELLONI' WHICH MEANS 'LONG HAIRED ONES'. SOME 200 OF THEM TRIED TO MOB THE MINI-SKIRTED MISS QUANT, BUT POLICE FORCED THEM BACK.
    THE MORE CONSERVATIVE CITIZENS OF ROME VIEWED THE VISIT WITH A CERTAIN AMOUNT OF ANGUISH. THE OBJECT OF MISS QUANT'S MORE PEACEFUL AND PICTURESQUE STREETS, THE VIA MARGUTTA, INTO A TEENAGE FASHION CENTRE.
    SIX MOD-TYRE SHOPS ARE TO BE OPENED THERE ALONG WITH A TEENAGE CLUB. ITALIAN MPs HAVE TRIED TO BLOCK THE PROJECT, CLAIMING THAT "QUESTIONABLE" FASHIONS COULD LEAD TO IMMORTALITY AND DISORDERLINESS.
    APART FROM THAT OPPONENTS OF THE SCEME FEAR THE EFFECT THE INTRODUCTION OF NEON-LIT SHOPS INTO THE RUSSET-COLOURED ATMOSPHERE OF VIA MARGUTTA.
    LAST NIGHT'S VISIT WAS MARKED BY A FASHION SHOW. CARNABY STREET DESIGNER, JOHN STEPHEN, DOUGIE LILLINGS, THE BEATLE'S TAILOR AND ITALIAN ARTIST NOVELLA PARIGINI WERE THERE TO SEE IT.
    WHAT THEY SAW MARKED A RADICAL CHANGE FOR THE VIA MARGUTTA. FOR, WHATEVER HAPPENS, THIS PART OF ROME'S TRADITIONAL ARTISTS' QUARTER WILL NEVER BE THE SAME AGAIN.

  • Tags

  • Data

    Film ID:
    VLVA8BUZUGMSQS035MGL0XKA25NB0
    Media URN:
    VLVA8BUZUGMSQS035MGL0XKA25NB0
    Group:
    Reuters - Incuding Visnews
    Archive:
    Reuters
    Issue Date:
    10/03/1967
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Black & White
    Duration:
    00:01:25:00
    Time in/Out:
    /
    Canister:
    N/A

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