The Geneva Motor Show, traditionally regarded as the most international in the world, opens for the 42nd time on Thursday, (March 9) with, among other attractions, 13 officially listed World Premieres, or public unveilings of new models.
The Geneva Motor Show, traditionally regarded as the most international in the world, opens for the 42nd time on Thursday, (March 9) with, among other attractions, 13 officially listed World Premieres, or public unveilings of new models. Some are completely new; others are updated versions of existing cars.
Unlike Britain, France, West Germany and Italy, Switzerland has virtually no car manufacturing industry of its own. The Geneva show is therefore used by foreign manufacturers as a testing ground for the competitive qualities of their models.
Many makers in this year's show, the biggest over, stress the safety features of their new models to an extent not seen before; but there's plenty of emphasis too on speed, dazzling colour, finish, and sporty appearance.
The exhibition includes 72 makes from 14 countries, with the biggest exhibitors Britain, with 20, Italy and the United States with 5 each, West Germany with nine and France with five.
SYNOPSIS: Speed, safety and finish are all stressed at the International Motor Show which opens in Geneva this week. It's the 42nd such shop-window for the industry and the biggest to date. The General Motors "Ranger" is just one of thirteen officially listed new models on public display for the firs time.
In the Sports Car field the new British Jensen-Hsaley, an open two-seater with a two-litre Letus engine, is considered certain to attract great interest.
Ford's new Granada and Consul models are both being launched here. They'll replace other models at present in the big car range. Clean-lined and roomy, they're available with a variety of engine options.
The Renault company presents the only novelty this year in the small car range--the Ranault-5 from France. It's practical and economical, and seats four people.
Competing with the larger new Fords are three new models from European subsidiaries of General Motors--among them the West German Opel Commodore range.
And from Switzerland the Monteverdi Berlinetta. The company produces a few high performance, cars.
In all the exhibition presents 72 makes of car from 14 countries.