As total 490 exhibitors from 12 countries are taking part in the 41st Turin motor show, opened Nov. 1 by Italian President, Signor Gronchi.
As total 490 exhibitors from 12 countries are taking part in the 41st Turin motor show, opened Nov. 1 by Italian President, Signor Gronchi. Countries represented: Belgium, Canada, Czechoslovakia, France, Germany, Italy, Holland, Britain, Spain, America, Sweden and Switzerland.
Among British entries the 850 c.c. Morris and Austin 'baby' cars are commanding much attention. They were viewed attentively by Britain's Ambassador to Italy, Sir Ashley Clark.
French contribution included the 1,911 c.c. Citroen, and Renault 'Floride' model. From the Italian motor industry comes the new Flat 1,800 c.c. with a speed of 87 to 93 mph., and the smallest of the Fiat's, the economical 500 c.c. A new kind of ear body, the Ghia, adaptable to any motor, also came from Italian workshops.
Among the American compact cars, was the Ford Falcon, with a 90 horse power engine, and room for six adult passengers.
The car "price war", began at the opening of last year's Turin show when Fiat reduced the price of all its models, saw a new development this year with the announcement of an overall cut in prices of the German Taunus Ford - and an attack on the Italian Government's discriminatory policy by the head of the Italian Ford Company. Contrary to Italian newspaper reports, no further reduction in Fiat prices have been announced.