• Short Summary

    NEW YORK AND VARIOUS, USA

    A new year anti-smoking campaign aimed at pregnant mothers is causing controversy in the United State.Advertising executive Joe Vote made an advertisement for the American Cancer Society which features a foam-latex foetus "smoking" a cigarette inside a mock womb.

  • Description

    1. CU PULL BACK TO SV "Smoking Foetus" 0.12
    2. SV Creator of idea, Joe Vote, with foam-latex "foetus" (2 shots) 0.23
    3. CU & SV Vote speaking (2 shots) 0.33
    4. CU Moving hand of dummy 0.37
    5. SVs Cancer Society spokesman Jerry Angett speaking (SOT) (2 shots) 0.48
    6. GV ZOOM IN & SV ABC and smoking advertisement (2 shots) 0.55
    7. SVs Angett speaking (SOT) & CU "Smoking Foetus" advertisement (2 shots) 1.26
    TRANSCRIPT:
    (SEQ. THREE): JOE VOTE: "It was almost silly, I thought, to show a foetus smoking a cigarette, and I didn't think they'd accept it. As it turned out, it was the only one they wanted."
    (SEQ. FIVE): ANGETT; "Well, it's been quite distasteful; some one else called it 'gross', but others who looked at it said it was very beautiful."
    (SEQ. SEVEN): ANGETT: "When we raised the issue that there's a second life involved here that it's not just you who's affected by the cigarette smoke, I think it's going to raise a question in a woman's mind."
    InitialsASG/BB

    NOTE TO EDITORS: THIS ITEM HAS COMMENTARY BY CHANNEL 10 REPORTER HOWARD SACRE, WHICH MAY BE USED IF REQUIRED.
    Script is copyright Reuters Limited. All rights reserved

    Background: NEW YORK AND VARIOUS, USA

    A new year anti-smoking campaign aimed at pregnant mothers is causing controversy in the United State.Advertising executive Joe Vote made an advertisement for the American Cancer Society which features a foam-latex foetus "smoking" a cigarette inside a mock womb. A spokesman for the Society, Jerry Angett, says the advertisement has been called "distasteful", but the use of a dummy foetus would "raise a question in woman's mind" and make her think twice before lighting a cigarette. So far, only one network, the American Broadcasting Company (ABC), has agreed to show the advertisement and risk possible public disquiet over its sensitive content. The advertisement caries commentary which warns women of the dangers of smoking during pregnancy. It says, "Would you give a cigarette to your unborn child? You do, every time you smoke while you're pregnant. Pregnant mothers, please don't smoke".

    Source: CHANNEL TEN, AUSTRALIA

  • Tags

  • Data

    Film ID:
    VLVA7CXGNOGID6HJVMIPA3GUX36GT
    Media URN:
    VLVA7CXGNOGID6HJVMIPA3GUX36GT
    Group:
    Reuters - Source to be Verified
    Archive:
    Reuters
    Issue Date:
    28/12/1984
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Colour
    Duration:
    00:01:27:00
    Time in/Out:
    /
    Canister:
    N/A

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