A custom car for every customer...is the word from Chevrolet for 1968. The newest regular size Chevrolet is the Impala Custom Coupe, with a notchback roofline.

Taillights are recessed in the new rear bumper, and raised vinyl side molding is standard. In the intermediate class, the Chevelle has a new body. There's a long hood and short deck.....The Chevy II has new rounded body lines, offers a smoother ride, and is available in both two and four-door models. Camaro, Chevrolet's personal size car, starts its second year with all new interiors and a new grille.

Vent windows have been eliminated. Corvair Chevrolet's rear engine car, will be available in sport coupe and convertible models. America's only mass-produced sports car, the Corvette, has a new aerodynamic body for 1968. It will be available as a convertible, or as a "topless" sport coupe, with a removable roof and rear window.

The all-new interior has recessed aircraft-type instrumentation. Windshield wipers are hidden beneath the power operated cowl panel.

Parking lights are beneath the front bumper. Retractable healamps are located above. Corvette has a short rear deck with large tail lamps. Chevrolet will offer a total of 41 models in six lines for 1968.