• Short Summary

    Public taste in Ireland is being vulgarised through the erection in rural areas of billboards and hoardings, according to Sean O Faclain, director of the Arts Council in Dublin recently.

  • Description


    Shots also include, the farmers cutting their bedgas which are covering the beauty of the countryside from motorists, and touring buses. All hedges are by order, to be lowered.



    Shots of small towns , and cities where there signs are to be removed at once. Most of the big petrol companies, and cigarette companies are now removing their large signs which were only erected short time ago.




    Initials



    Script is copyright Reuters Limited. All rights reserved

    Background: Public taste in Ireland is being vulgarised through the erection in rural areas of billboards and hoardings, according to Sean O Faclain, director of the Arts Council in Dublin recently.

    As a result, nine major oil companies have already intimated to the council that they would refrain from erecting further advertising signs outside urban areas except those for identification purposes. They would also discontinue existing advertisements in rural areas when contracts expired.

    Beer and spirits trade members have also bee approached, together with the tobacco industry, and most have indicated their agreement in principle with the council's attitude to rural advertising.

    A tour of the countryside with our cameraman give some idea of the disfigurement to the countryside occasioned by these hoardings, and makes hollow the claim by advertising interests that the designs harmonies with the surroundings.

    Farmers and landowners, too, are busy tidying up, cutting back hedges and trees to provide freer views for motorists and coaches and other traffic. In Ireland it is forbidden by law, on grounds of public safety, to permit trees and undergrowth to proliferate to an extent that it obscures a view of the highway.

  • Tags

  • Data

    Film ID:
    VLVA6T14AVBEFSX4ZA49K1AFNN5WN
    Media URN:
    VLVA6T14AVBEFSX4ZA49K1AFNN5WN
    Group:
    Reuters - Source to be Verified
    Archive:
    Reuters
    Issue Date:
    29/09/1957
    Sound:
    Unknown
    HD Format:
    MXF
    Stock:
    Black & White
    Duration:
    00:02:35:00
    Time in/Out:
    /
    Canister:
    N/A

Comments (0)

We always welcome comments and more information about our films.
All posts are reactively checked. Libellous and abusive comments are forbidden.

Add your comment