FRANCE: Paris: Place de la Concorde:
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PARIS Man climbs to top of obelisk in Paris to advertise cigarette lighters. Fire brigades finally persuade him to come down. Obelisk in Place de la Concorde.


France; Buildings, Landmarks and Monuments

marketing, advertising, stunt, campaign,
Background: A young man who had achieved permission to scale the obelisk at Place de la Concorde in Paris surprises everyone by advertising a cigarette lighter by loud speaker from the top, and a fire brigade has to talk him down