• Short Summary

    GROUPS OF HOUSEWIVES ON MONDAY BOYCOTTED THE DENVER STORES OF THE FIVE LARGEST SUPERMARKET CHAINS IN THE UNITED STATES.

  • Description

    GROUPS OF HOUSEWIVES ON MONDAY BOYCOTTED THE DENVER STORES OF THE FIVE LARGEST SUPERMARKET CHAINS IN THE UNITED STATES. THE WOMEN CLAIMED THE STORES CHARGED PRICES THAT WERE UNNECESSARILY HIGH -- AND HIGHER THAN ELSEWHERE IN THE COUNTRY.

    THE BOYCOTT BEGAN WITH A GROUP OF FIVE HOUSEWIVES WHO DECIDED TO ASK SUPERMARKET MANAGERS WHY PRICES WERE CONSTANTLY RISING.

    THEIR CAMPAIGN RECEIVED IMMEDIATE SUPPORT ALL OVER DENVER AND NOTICEABLY CUT BUSINESS AT THE STORES OF THE FIVE TARGET FIRMS.

    THE BOYCOTT SUCCEEDED. TWO FIRMS CUT THEIR PRICES ON THE DAY IT BEGAN AND THE OTHER THREE CAPITULATED THE NEXT DAY. NOW, MOST OF THE SUPERMARKETS REPORT INCREASED BUSINESS.

    HOWEVER, THE SUPERMARKET MANAGERS CLAIM THEY'VE BEEN FORCED INTO A PRICE WAR WHICH MIGHT PUT SMALLER FIRMS OUT OF THE BUSINESS AND THAT, EVENTUALLY, PRICES MUST GO BACK UP.

  • Tags

  • Data

    Film ID:
    VLVA6B3ZW1CNCD9RBM0PJWNSRL3F
    Media URN:
    VLVA6B3ZW1CNCD9RBM0PJWNSRL3F
    Group:
    Reuters - Source to be Verified
    Archive:
    Reuters
    Issue Date:
    26/10/1966
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Black & White
    Duration:
    00:01:02:00
    Time in/Out:
    /
    Canister:
    N/A

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