• Short Summary

    The fashion news for American women is apparently that pants are out, and the "chemise" -- known in the 1950's as the "sack dress" -- is back in.

  • Description

    1.
    SV and CU Buyers gathered in showroom looking at French dresses (4 shots)
    0.17

    2.
    SV Buyers look through clothing (5 shots)
    0.29

    3.
    SV PAN UP Model wearing chemise dress
    0.34

    4.
    SV Models show chemise
    0.35

    5.
    Fashion house owner speaks about chemise style.....
    1.05

    6.
    SV Copies of French dresses being made up (3 shots)
    1.20

    7.
    SV Women tries on copied blouse
    1.36


    "Now you remember the old chemise. I remember in the 1950's it was such a big success. But there's a difference now. It's nothing like the old one at all. The old ones hugged the hips. The new chemise hugs the bustline. We suggest knee-length ....it will look good as long as it covers the knees."



    "The manufacturers will copy the clothing almost line for line and about a month from now, the copies will go on sale. The big news this year, indies, is that pants are out, and guess what's back in - the chemise. In the 1950s they used to call it the "sack dress". But apparently it's all different now.



    "The cutting and copying was going on now and the originals were ???el???ing for thirty five hundred dollars a piece. The copies will sell for a few hundred and the copies of the copies will sell for about half a hundred. The only question left is: will woman wear them? Do women want to go back to dresses? Do women want to go back to the chemise?




    Initials ET/1926



    Script is copyright Reuters Limited. All rights reserved

    Background: The fashion news for American women is apparently that pants are out, and the "chemise" -- known in the 1950's as the "sack dress" -- is back in.

    For the past few weeks, major United States department stores and fashion houses have been buying copies of the latest fashion designs from Paris and Rome, largely featuring the "chemise".

    One fashion house spent 150,000 dollars U.S. (GBP 68,000 sterling) buying a range of Paris and Rome originals. The company has been busy taking the designs to pieces to produce copies which will be sold throughout the United States.

    A spokesman for the fashion house explained the difference between the old "sack dress" and the new "chemisa"
    The fashion house was selling its Paris and Rome originals for about 3,500 dollars U.S. (GBP 1,500 sterling) each. The copies were selling for a few hundred dollars (pounds) and the copies of the copies for about 50 dollars U.S. (GBP 20 sterling).

    The only questions left for the manufacturers are: will women wear the "chemise" again: do women want to go back to dresses?
    This film includes a commentary by television News Incorporated reporter, David Klein. It's transcribed overleaf with a new introduction.

    SYNOPSIS: United States fashion houses have been buying up original designs from Paris and Rome to make copies for their winter ranges. David Klein reports from New York city.

  • Tags

  • Data

    Film ID:
    VLVA68LF5TSI0BTFG60N53M9CJYOF
    Media URN:
    VLVA68LF5TSI0BTFG60N53M9CJYOF
    Group:
    Reuters - Source to be Verified
    Archive:
    Reuters
    Issue Date:
    23/08/1974
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Colour
    Duration:
    00:01:37:00
    Time in/Out:
    /
    Canister:
    N/A

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