London shoppers threw caution to the wind and went on a wild binge as the major West End stores began their annual winter sales.
GV ZOOM TO Simpson's store in West End and long queues of people (3 shots)
SV People entering store and large crowds waiting to board escalators (4 shots)
CU ZOOM OUT Women sorting through clothes (2 shots)
SV Woman tries coat
CU Sign, "Suits GBP25-35"
SV People with men's suits (2 shots)
SCU Man with suit
CU Woman writing cheque
CU People buying ties
LV Man leaves tore carrying packages
Initials BB/1740 WM/AW/BB/1759
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Background: London shoppers threw caution to the wind and went on a wild binge as the major West End stores began their annual winter sales. Many stores reported their takings had doubled, but the average increase in sales be 35 per cent.
The general feeling seemed to be "buy now, while the going's good", as people tried to convert cash into more tangible assets. The idea was obviously to beat inflation.
Long queues formed outside stores long before dawn ... and at Simpson's of Piccadilly, 3000 prospective customers were waiting when the doors opened at 9 a.m.
Expensive furs and jewellery sold will ad so did clothes. In fact, store managers generally reported fantastic sales increases "across the board".
In some cases, the bargain hunting reached absurd proportions. People in one store fought to buy cut-price Christmas cards for 1975.