The 1957 international Macro-Plastics exhibition which opened in Amsterdam on November 13 presents new and starting developments in an industry which, since the war, has exerted an ever-increasing influence on commercial and domestic life alike.
G.V. Exhibition Hall at Amsterdam.
Long V.Int. Revolving panels revealing word "PLASTIC"
C.U. Various plastic objects on running belt towards camera.
S.V. Showing raw materials used for manufacturing plastic i.e. Limestone, coke, charcoal, quicklime, calcium carbide.
Long V. Showing various household utensils.
S.V. Showing big bottles etc., for industry.
S.Top V. Milk jugs and jerry can.
S.V. Household utensils.
C.U. Turning cylinder of plastic on German stand.
S.V. Stand with plastic saucers and water fountain effect.
C.U. A plastic "Sputnik"
Long V. Showing Dutch products, car motor body made of spunwool and polyester-resin.
C.U. Paravane made of same material.
C.U. Pan up to revolving spirale on mixing machine.
Long V. Showing big columns of plastic.
C.U. Plastic tubes on British stand.
S.V. British machine in action on British stand.
S.V. Showing strips on British machine.
S.V. Strips made of polyethylene Terephthelate film (0,5 mm thick) carrying a tractor weighing 1350-kg. on British stand.
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Background: The 1957 international Macro-Plastics exhibition which opened in Amsterdam on November 13 presents new and starting developments in an industry which, since the war, has exerted an ever-increasing influence on commercial and domestic life alike.
These trends are exemplified in displays of materials for the modern home:-table were, kitchen equipment. And to offset this, there is plastic clothing which provides protection against liquid propellants for rocket engines.
There are Plastics for the motor industry - dashboards, reflectors distributor caps, horn buttons: plastics for the chemical, radio-engineering and textile industries.
One of the most remarkable demonstration of the strength of modern plastic is the display of a farm tractor, weighing more than a ton, which is suspended by eleven bands of transparent film, each ten inches wide and only two-thousand the of an inch thick.
This is a British material, produced by ICI, under the trade name 'Helinex'.
Bristol Aircraft Limited show a rocket motor tube and pressure vessel used in aircraft and guided missiles.