• Short Summary

    TO TRY TO ENSURE THAT ITS CANDIDATES SECURE A MAJORITY IN THE COMING ELECTIONS FOR THE FRENCH NATIONAL ASSEMBLY, THE GAULLIST PARTY -- THE U.

  • Description

    TO TRY TO ENSURE THAT ITS CANDIDATES SECURE A MAJORITY IN THE COMING ELECTIONS FOR THE FRENCH NATIONAL ASSEMBLY, THE GAULLIST PARTY -- THE U.N.R. -- IS EMPLOYING A PUBLIC RELATIONS EXPERT WHO IS "SELLING" GAULLISTS TO THE PUBLIC ON A SCALE NEVER BEFORE SEEN IN FRANCE. THE EXPERT, M. MICHEL BRONGRAND, IS HEAD OF THE FIRM SERVICES ET METHODES WHICH PROMOTES THE SALES OF "JAMES BOND" BOOKS IN FRANCE.

    AFTER THE OFFICIAL OPENING OF THE ELECTION CAMPAIGN ON FEBRUARY THE 13TH, POLITICAL ADVERTISING IN NEWSPAPERS WILL BE ILLEGAL. BUT IN THE MEAN TIME M. BRONGRAND IS TRYING TO ENSURE THAT EACH GAULLIST CANDIDATE GETS AS MUCH PUBLICITY AS POSSIBLE. CANDIDATES IN 487 VOTING DISTRICTS FROM HIGH-RANKING CABINET MINISTERS DOWN TO BRAND NEW CANDIDATES FARE RECEIVING INDIVIDUAL ATTENTION.

    THE GAULLIST POSTER CAMPAIGN DOESN'T START UNTIL NEXT WEDNESDAY, BUT ALREADY CANDIDATES ARE BEING PROMOTED ON HAND-PAINTED MOTOR CARS, IN SPECIAL FILMS, AND ON MILLIONS OF GIVE-AWAY LAPEL BUTTONS, MATCH BOOK COVERS, AND KEY RINGS -- A "CRAZE" IN FRANCE AT THE MOMENT. EACH CANDIDATE IS BEING SENT TO A SPECIAL SCHOOL WHERE THE 42-YEAR-OLD M. BRONGRAND'S EXPERTS TUTOR THEM IN THE PRINCIPLES OF POLITICAL SALESMANSHIP.

    SYNOPSIS: IN FRANCE, THE POSTERS OF MANY CANDIDATES CONTESTING THE COMING ELECTIONS FOR THE NATIONAL ASSEMBLY IN PARIS HAVE ALREADY GONE UP. ALTHOUGH THE POSTER CAMPAIGN OF THE RULING GAULLIST PARTY DOESN'T BEGIN UNTIL NEXT WEDNESDAY, IT'S CANDIDATES ARE ALREADY BEING PROMOTED IN A PUBLICITY CAMPAIGN THE SIZE OF WHICH HAS NEVER BEEN SEEN IN FRANCE BEFORE.

  • Tags

  • Data

    Film ID:
    VLVA5GXQMTFXV97JKHYWYNR9QTFOH
    Media URN:
    VLVA5GXQMTFXV97JKHYWYNR9QTFOH
    Group:
    Reuters - Including Visnews
    Archive:
    Reuters
    Issue Date:
    29/01/1967
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Black & White
    Duration:
    00:01:12:00
    Time in/Out:
    /
    Canister:
    N/A

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