• Short Summary

    At London's Wembly Conference Centre a third world trading exhibition opened on Monday (23 July).?

  • Description

    At London's Wembly Conference Centre a third world trading exhibition opened on Monday (23 July). It is part of the London Impo Expo, a three week programme of marketing seminars and exhibitions designed to open new trading markets for the third world, the European Economic Community (EEC) and Great Britain.

    SYNOPSIS: This year's London Impo Expo follows on from a similar programme in 1976, when forty-two countries participated in the third world marketing drive. Orders valued at over twenty-five million pounds (50 mill. U.S. dollars) were generated by the exhibiting countries three years ago, and since then many new markets have been opened up through the contacts made.

    More than three thousand buyers visited the 1976 exhibition. Each buyer was personally invited, and again this year, the London Impo Expo is an exclusive trade fair open only to invited buyers and individuals who may further trade between the EEC and the developing countries. The United Kingdom Trade Agency for Developing Countries (UKTA) -- the organisers -- say that their prime object is to bring to London Impo Expo the highest possible calibre of buyers who can carry out business on the spot for the goods on display.

    And on display this year are articles of handicraft, food and drink, engineering products and -- cigars. The cigars are from Jamaica, and cigar-making is one of Jamaica's more traditional industries along with such staple exports as rum, sugar and bananas. But the recent growth of bauxite mining and the rapid development of tourism has turned Jamaica to more sophisticated industrial production.

    Which is not to say that a traditionally hand-rolled Jamaican cigar is unsophisticated enjoyment.

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    Reuters - Including Visnews
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