• Short Summary

    The mass circulation Urdu newspapers of Pakistan, which have been winning the circulation battle with their English language competitors,a are produced and printed by the most modern methods -- except for one thing -- they're written entirely by hand.

  • Description

    The mass circulation Urdu newspapers of Pakistan, which have been winning the circulation battle with their English language competitors,a are produced and printed by the most modern methods -- except for one thing -- they're written entirely by hand.

    The noisy machines which set the metal type in most newspaper offices have no place here. Teams of skilled calligraphers quietly shape the curves and place the dots of the Urdu language with a bamboo pen -- sometimes to the gentle sound of the sitar.

    The newspaper reading public of Pakistan will accept any innovation in their morning read -- except changes in typography. For calligraphy is almost a sacred art. The Koran was written and copied by Muslim Kings and queens and their ministers for centuries as a sacred act. It is traditional and readers will not accept anything but handwritten texts.

    Many scripts and typefaces are available but any publisher who brought in machines and metal type lost so much circulation they had to turn back to the traditional calligraphers to survive.

    Even "Musawat" -- Equality, the family newspaper of Pakistan Prime Minister, Zulfikar Ali Bhutto which preaches Islamic socialism and revolutionary reforms has to make its case in handwriting.

    There are 62 Urdu daily newspapers in Pakistan against 12 printed in English. And the position of the Urdu publications has been strengthened by the Pakistan Government decision that Urdu should replace English as the official language.

  • Tags

  • Data

    Film ID:
    VLVA4HRGFMTNVPCDGNK0BMNWE36GT
    Media URN:
    VLVA4HRGFMTNVPCDGNK0BMNWE36GT
    Group:
    Reuters - Source to be Verified
    Archive:
    Reuters
    Issue Date:
    31/01/1974
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Colour
    Duration:
    00:01:14:00
    Time in/Out:
    /
    Canister:
    N/A

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