1.
GV Sign "Jean Patou"
0.03

2.
CU ZOOM OUT Hostess gown with wide sleeves and cape.
0.17

3.
SCU Mannequin removes cape to reveal dress.
0.43

4.
SV Tailored suit with full pleated skirt.
0.54

5.
CU Cravat
1.01

6.
SV PAN UP Outfit, which includes red felt hat.
1.09

7.
SV Mannequin turns and walks away.
1.15

8.
GV Trouser suit with fox fur sollar, over crepe de chine blouse.
1.28

9.
CU PAN DOWN Details of blouse, with large floppy bows at neck and waist.
1.39

10.
CU Mannequin turns.
1.46



Initials VS 16.14 VS 16.27



Script is copyright Reuters Limited. All rights reserved

Background: The cloaks are coming off the fashion looks for the Autumn Season. In Paris and in fashion centres throughout the world, leading designers are unveiling the look and colour of the months to come.

In Paris, France on Tuesday (17 July) the House of Patou displayed its version of the style in which the best dressed women will adorn themselves at home, at play, on the special occasion and about town.

The exclusivity of Jean Patou has always been one of its major claims to fame in the world of high fashion. Patou has never bowed to the whims and fads of avant garde styles, maintaining an elegance which has survived while other fashions have come and gone.

Those fortunate enough to afford Jean Patou clothes will, in the coming Autumn and Winter, be wearing muted colours with only occasional prints to add contrast to a somewhat sombre look.

SYNOPSIS: The House of Jean Patou Fashion in Paris, a city bustling with fashion activity for the coming Autumn and Winter. At a preview on Tuesday, the elegance of the Patou Salon was pointed by the stately attractiveness of the red-haired model wearing, first, a hostess gown.

Patou has chosen mainly muted colours with the occasional splash of brightness to offset an overall sombreness.

Patou fashions are always dramatic, and those for the coming Season are no exception. Elegance rather than flamboyance are the keynote of this house. The fashion-conscious woman may look just as well dressed about her home as one the boulevards and fashionable streets of the world's cities. A smart, tailored suit - always fashionable. This one very formal and almost severe but the pleated skirt.

The cravat adds the touch which makes the outfit perfect for the businesswoman. To complete the ensemble, a simple felt hat.

The House of Patou has never bowed to the whims and fancies of avante garde fashions, but rather to take the best from only the best of passing fads. The trouser suit is now universal wear, but even here Patou has added the extra touch - a dramatic fox fur collar.

An unusual crepe de chine blouse in brown adds the final touch to an outfit which might well be copied by ready-to-wear manufacturers for the coming Season. The House of Patou has maintained its mark of exclusivity in style with universal appeal.