In Chad - among the world's poorest nation - foreign investment is boosting one of the country's major industries, beer production.
In Chad - among the world's poorest nation - foreign investment is boosting one of the country's major industries, beer production. A consortium of European business interests has recently seen the beer starting to flow at their newly-constructed brewery. And early reports indicate the product may have a heady future.
SYNOPSIS: The new brewery in the capital N'Djamena represents in investment of more than three billion CFA (Communaute Financiere Africanie) frances (13,200,00 U.S. Dollars) which was largely provided by French and Dutch business interests.
The essential ingredients for the final product are foreign; the hops come from the Netherlands, and the malt from France. But the work-force is almost entirely local.
The brewery was completed three months ago under the technical supervision of the Dutch company Heineken, themselves major beer producers. It is capable of an annual production of 145,000 hectolitres, and is furnished with the latest sophisticated equipment, including a fully automated bottling plant.
The beer brand-named "Ghala" is officially described as light, with an alcohol content of over 4.4 percent. And has received good reports from Heineken quality control experts in Amsterdam, to whom regular shipments are sent for testing.
Initial supplies are intended for the domestic market in and around N'Djamena, although some has already been exported to neighbouring Nigeria and Cameroon. But brewery chiefs are ambitious and keen to expand their horizons have hinted that some may soon go further afield to discerning bear drinkers in Africa and Europe.