Mary Quant, High Priestess of London fashions, says that day dresses are going to become more shapely, with cut-in waists, and that evening dresses are going to be longer.
Mary Quant shop; new fashions being modelled.
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Background: Mary Quant, High Priestess of London fashions, says that day dresses are going to become more shapely, with cut-in waists, and that evening dresses are going to be longer. Miss Quant made her prediction during an exclusive Visnews preview of her autumn collection on Monday.
Prices in the new collection range from as little as GBP3 19s 6d for a tweed skirt - that's the retail price - to 16 guineas for a pure wool bonded jersey evening dress.
The names Miss Quant has given to some of her creations are in sharp contrast to the down-to-earth prices. There's Fireworks, for instance, a dress in wool, and Switched On (tunic and knickerbockers). Other titles include Plugged in, Overdraft, Kipper, Swank, Woof Woof, Barrack Square, Bacon and Eggs, Gee Gee, Honeybunch and so on...all names which capture the youth and effervescence of the clothes they are given to.
The autumn collection is only one of the highlights in Miss Quant's productive year. She designs for more than 20 showings in the twelve months, and her clothes are sold throughout the world.