• Short Summary

    FINISHING TOUCHES WERE PUT TO A GIANT GBP3 MILLION TRADE FAIR - THE LARGEST BRITAIN HAS EVER STAGED ABROAD AT STOCKHOLM ON MAY 17, IN PREPARATION FOR THE OPENING THE FOLLOWING DAY.

  • Description

    FINISHING TOUCHES WERE PUT TO A GIANT GBP3 MILLION TRADE FAIR - THE LARGEST BRITAIN HAS EVER STAGED ABROAD AT STOCKHOLM ON MAY 17, IN PREPARATION FOR THE OPENING THE FOLLOWING DAY.

    THE EXHIBITION, COVERING 14 ACRES OF THE NEW ST. ERIK'S FAIRGROUND, REPRESENTED BRITAIN'S BIGGEST AND MOST IMPORTANT DRIVE FOR INCREASED TRADE AND GOODWILL FROM SCANDINAVIA. GOODS DISPLAYED BY 500 FIRMS INCLUDED A FULL RANGE OF BRITISH EXPORTS FROM SHIPBUILDING MATERIALS, MECHANICAL ENGINEERING, VEHICLES AND AIRCRAFT ENGINES, TO JEWELS, SOFT DRINKS AND FOOD. A LONDON "BOBBY" IN UNIFORM, A FULL SCALE ENGLISH PUB AND A TEA CENTRE ADDED ATMOSPHERE TO THE DISPLAY.

    ONE OF THE BIGGEST STANDS WAS THE WORK OF THE NATIONAL COAL BOARD WHICH CONSTRUCTED A MODEL OF A MINE, COMPLETE WITH WORKING COAL CUTTING MACHINE. CHEMICAL MANUFACTURERS, TEXTILE FIRMS AND THE MOTOR INDUSTRY WERE AMONG OTHER LEADING EXHIBITORS.

    STOCKHOLM TOO, HAS BEEN VIRTUALLY TURNED INTO A BRITISH TOWN. VISITORS WERE DRIVEN TO THE EXHIBITION IN RED LONDON DOUBLE-DECKER BUSES; SCOTTISH BAGPIPES PLAYED IN THE PARKS; AND ROYAL AIR FORCE PLANES ROARED OVERHEAD IN FLYING DISPLAYS.

    MR. TAGE ERLANDER, SWEDISH PRIME MINISTER, OPENED THE FAIR ON MAY 18 IN THE PRESENCE OF KING GUSTAV AND QUEEN LOUISE. HALF-A-MILLION PEOPLE WERE EXPECTED TO VISIT IT DURING THE FOLLOWING 17 DAYS, SETTING A NEW SWEDISH RECORD FOR EXHIBITIONS.

    WITH A POPULATION LESS THAN THAT OF GREATER LONDON, SWEDEN LAST YEAR BROUGHT GBP145 MILLIONS WORTH OF BRITISH GOODS, MAKING HER BRITAIN'S SECOND LARGEST CUSTOMER IN EUROPE AFTER WEST GERMANY.

  • Tags

  • Data

    Film ID:
    VLVA1Y0XVT97F2B0KU6P822ZJ2N3Z
    Media URN:
    VLVA1Y0XVT97F2B0KU6P822ZJ2N3Z
    Group:
    Reuters - Including Visnews
    Archive:
    Reuters
    Issue Date:
    18/05/1962
    Sound:
    Unknown
    HD Format:
    Available on request
    Stock:
    Black & White
    Duration:
    00:01:31:00
    Time in/Out:
    /
    Canister:
    N/A

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