The organisers of the Olympic games in Moscow next year have shown a flair for fashion.
The organisers of the Olympic games in Moscow next year have shown a flair for fashion. On Wednesday (7 March), exactly five hundred days before the games open, London was one of six cities where simultaneous fashion shows launched the clothes to be worn by the thirty-four thousand officials during the games.
SYNOPSIS: Although the games are being held in the Soviet Union the Olympic personnel will be wearing clothing designed by the major European sports and leisure wear company, Adidas-Arena. These T-shirts feature the symbol and mascot of the Olympic games.
Soviet officials have already put years of effort into ensuring that the sixteen days of sports are successful. During this world attention will be focused not only on the main centre of competition in Moscow, but also on Tallin for the yachting and the three cities helping to stage the football. The clothes worn by official staff vary in both style and colour to enable easier identification of their different functions.
More than half the Olympic staff will be employed in manual and auxiliary jobs. Their windbreakers and T-shirts come in five matching colours. In recent years sportswear has become much more fashion-conscious. It is also big business.
Fashions for management staff are more formal. They will be among those who receive sunglasses specially produced with the Olympic insignia.
Assistants for the judges and referees will be dressed informally. One company is supplying the shoes for some officials. Preparations for the games are already well under way. The Olympic village is two-thirds completed. When the games begin in July 1980, it is expected that two billion people will become familiar with the Olympic symbol through television coverage of the games.