In Sri Lanka, television screens came alive on Saturday (14 April) and, according to one dealer, demand for sets is outrunning supply.
SV PAN TV aerial transmitter in Colombo, Sri Lanka
SV INTERIOR Technician monitoring equipment in ITVN Channel 12 (3 shots)
SV Home owner tuning television set
SV Family viewing television transmission
SV Crowds gather around television in shop window (3 shots)
SV People viewing sets in television showroom (3 shots)
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Background: In Sri Lanka, television screens came alive on Saturday (14 April) and, according to one dealer, demand for sets is outrunning supply. Television has come to Sri Lanka a full fifty-three years after the first radio transmission on the island.
Sri Lanka on Saturday (14 April) launched itself into television age....more than fifty years after the machine made its debut to a curious public in an upstate New York community in the United States.
SYNOPSIS: Transmission is currently limited to a thirty-mile (50 km.) radius around the capital, Colombo. The entire island is expected to be covered by television transmitters within eighteen months. The Colombo station, known as the Independent Television Network, is privately run under government licence by the heirs of the country's largest newspaper group.
Sales of television sets in the shops have been booming. And import duty on sets was slashed from fifty to twelve and a half percent. Managers of the station have promised viewers they will have the best American programmes and live local programming.
A strict Government code calls for accuracy and objectivity in newscasts. And the code also requires advertisements to be "clean, honest and truthful".
Sri Lanka's leap into the television age fulfils an election promise made by President Junius Jayewardene, and the Japanese will donate equipment to boost technical standards.
Transmissions are currently limited to a thirty mile (50 km) radius around the capital Colombo.
The entire 25,000 square mile island is expected to be covered by TV transmitters within eighteen months.
The Colombo station, known as the Independent Television Network, is privately run under government license by the heirs of the country's largest newspaper group.
The Sri Lankan government, which now owns the national radio service, plans to begin its own television transmissions in 1981 with the helps of equipment worth nearly two million US dollars presented by the Japanese government.
A national TV Authority under the charge of the Information ministry is to be set up shortly.
Sales of TV sets in the shops have been booming. One dealer said the people's response has been tremendous with televisions being snapped up faster than they are put on the shelves. Import duty on sets have been slashed from 12Â« to 50%. And hundreds are said to be on the waiting list.
A spokesman for ITVN said viewers in Sri Lanka can look forward to some of the best American programmes with live broadcasts of international events, sports and entertainment.
Sri Lanka's leap into the television age is the fulfilment of an election promise made by President Junius Jayewardene.