British Pathé, one of the oldest media companies in the world, has proven that being 109 years old is no barrier to success on innovative platforms, winning a Gold Creator Award from YouTube.
When British Pathé released its entire historical newsreel archive of 82,000 films on YouTube in 2014, it was the largest single upload in the platform’s history. It made headlines at the time, and even featured as a segment on Have I Got News for You, but whether YouTube’s viewership would be interested in mostly black-and-white old news footage from a bygone era remained to be seen.
Five years on, British Pathé’s channel has over 1 million subscribers – that’s more than ITV, UKTV, Channel 5, and the Daily Mail combined. It has earned British Pathé’s team its third YouTube trophy, the Gold Creator Award.
What is more, British Pathé’s YouTube channel is a hit with millennials. 43% of its viewers are under the age of 35. Nearly 60% are under 45.
In its lifetime, the channel has earned 382 million views, with 669 million minutes of historical archive watched. Currently, British Pathé’s channel earns between 900,000 and 1 million minutes viewed every single day.
The largest audiences live in the United States and the United Kingdom, but 60% of viewers live elsewhere. In fact, India represents the third largest audience for British Pathé’s content.
Alastair White, CEO of British Pathé, had this to say about British Pathé’s YouTube success: “We’re delighted that so many people have shown such an interest in this historical resource. It’s a treasure trove of twentieth century life and culture and it is brilliant that new generations are discovering it online.”
You can explore British Pathé’s YouTube channel here.