The latest Utility dresses for day wear designed by Brilkie.
Models on catwalk at Autumn Fashion show at Selfridges department store, London.
Models display various fashion designs by Peter French.
Furrier Mr. Grubert shows off latest in utility furs to customer at London showroom.
Woman puts on corset and padding to get right figure to model Christian Dior's "New Look".
Item showing how to make new women's clothes and hats out of men's old ones.
Ladies model the latest practical utility hairstyles.
Good shots of 1946 fashions, made affordable by using from cotton pile fabric, not wool.
Fashion tips for using scraps of old material, and making two hats out of one.
A look at the new utility dresses designed to be economic and practical.
Women model the latest in coats and dresses designed by Digby Morton.
Designer Olive O'Neill at work on simple but elegant tweed dress.
Models wear latest designs in women's tweed coats which are to be sold at utility prices.
Models pose in workshops where their clothes were made, designer is Alexander Steinberg.
Glamorous ladies' shoes at an affordable price - could this be an end to austerity!?
Trailer urging people to re-style their old clothes and save clothing coupons for the essential.
Cartoon encouraging women to 'Make-do and Mend'.
Two women model home-made versions of the latest 'dog collars' and chokers.
Trailer advising people to save their clothing coupons for emergencies only
A former Wren goes to buy her first civilian outfit for a job interview.
Women are encouraged to have short hair so it doesn't get caught in factory machinery.
Wooden soled shoes being made in Somerset.
Close ups of clothing coupon ration book.
Full warehouses and yet not enough clothes - Pathe reporter John Parsons looks for solutions.
Sorting cloths in warehouse.
Light-hearted item about clothes rationing.