Animated trailer item.
A family sit down and enjoy a Sunday roast lunch. Father lights his pipe, and they have a cup of tea. The voiceover explains that much of what they are enjoying has to be imported. Despite this they are fully behind the export drive.
The family push a ball marked with import and export. As it moves along it grows in size - because 'The more we import, the more we export". The family all nod as they sit around the table.
Intertitle reads: "Fill The Ships and we shall Fill The Shops".