Thought to be Selected Originals from late 1940s material.
A short trailer film encouraging parents to put their children to bed by Seven o'clock.
CU bedroom clock showing 6.45 pm.
Mother reads the rhyme of Wee Willie Winky to her son, who sits on his bed holding his teddy bear.
CU of picture in story book as mother explains that although the sun may still be out in Summertime "children need sleep to grow".
MV of family with over tired children looking unhappy at bus stop.
MV of young girl refusing to eat when Mother proffers a spoon - she is in a mood because she is too tired.
MV of children in school classroom. One boy is eager to answer questions while one of his classmates is almost falling asleep at his desk.
CU of mother tucking son (and Teddy) up in bed and closing curtains.
CU of bedroom clock showing 7 pm.