Continued - Reel 4.
Several shots of display of tweed clothes - suits and coats - in a store or showroom. General view of display of men's hats. Fade to black. Fade in to shot panning across factory where women are sitting at tables making garments. A few women's dresses are on dummies between the rows. Closer shots of the women sewing by hand and on machines. C/U of woman sewing and cutting a seam or hem. Decorative machine stitching (chevrons?) on a garment piece. Machine embroidery - 'BB' on a shield (for school uniform?) Fade to black.
Fade in to shot of women in a sitting room, wearing the latest dress fashions. One, wearing a day dress with tiered ruffles around the neckline, sits in a chair, flicking through a magazine. Another woman walks into the room wearing a long black and white satin dress - very glam. She sits down and looks at a magazine. Another woman sits at a desk, writing. She gets up to show off her two-tone day dress. Two more models enter, both in day dresses. Several shots of women in wonderful 1930s coats - beautiful styles. In a restaurant or cafe setting, three women in fur trimmed coats sit at a table. Three more models in evening gowns enter and sit at another table. C/U shots of the dresses - one in satin, another in white (crepe?) with ruffles on the skirt. Waiter pours coffee. The third woman wears a gown with small gathers or ruffles around the lowered neck and sleeves. She sips her coffee.
Several shots of women workers having a manicure, sun-lamp treatment, doing physical exercise in formation in a gymnasium (with orchestral accompaniment!). Jumping over box. Girls look out at view over rooftops. L/S of steam train in distance. Cheery workers leaving factory on foot and bicycles. Buses go by, bound for Kettering. Village streets. Men walk into building. Map of England shows where different products are made in Co-Op scheme. End titles: 'Co-operative Productive Federation Ltd, Connects producer with consumer - Promotes their common interests - Furthers equity in industry. Co-operative Productive Societies actually make the worker a partner. Producers sit on Directorate thus ensuring industrial peace. Free co-operation of producers, seeks the common interest of worker, shareholder and customer. Ask for Co-operative Co-partnership goods at your Co-operative stores. The End.'
Continued - Reel 4.
- Fashion & Music Trade & Industry Lifestyle & Culture
- 1930s2 The Fashion Archive Fly Films - Co-op Free Activity Dancing Playing Helping Communal Local women work socialise relax Cheap Shared Free Community The Elevation of Labour Vintage Beauty group Documentaries (1976) Documentary warning Long documentary A detailed look