Introductory intertitle reads: Elizabeth Arden shows easy way to attain that 1932 posture."
C/U of Elizabeth as she says: "The pre-war and Victorian styles had distinctly pre-war and Victorian postures. M/S of four girls standing on a seaside promenade. Two bend their backs so that their stomachs...
Various night-gowns are modelled - they are styled in the fashion of the Victorian age.
A comparison between the frumpy swimwear of the past and the flamboyant fashions of the future!
Punch hosts swimming caps fashion show. Great show, fantastic designs - wrong audience!
Great film about electricity featuring animation by that crazy man Joe Noble.
Young women receive beauty treatment and lessons on how to sit and walk properly.
Animation on the subject of beauty being in the eye of the beholder.
Women exercising and having treatments at Britain's first Beauty Farm.
In school of beauty culture, students from all parts of the world study and exchange ideas.
Great Butlin's footage - hula girls, a limbo contest, glamour girls, a collection of model stagecoaches (!)
Carole Carr shows her collection of model aircraft in her Chelsea home.
Retrospective look at hairstyles through the ages.
Lou Ravelle demonstrates his technique for increasing strength through hypnosis on model, Wendy.
Golden false nails and miniature pictures painted on real ones.
An opening party for a bar designed as a replica of the Gaiety Theatre, various stars are present.
Totally fabulous footage of two glamour girls demonstrating coloured hair pieces - I want some.
Amazing hairdos by René of Mayfair, featuring the 'Trump Line' of 'dos' inspired by card symbols.
Excellent retrospective looking back over 50 years - this reel features entertainers and leisure.
A range of television commercials made by Pathe are shown includes some brilliant ads!
Famous beauties parade in fashionable beachwear and Evelyn Laye explains what it's all about.
Stars of stage and screen mix with the bright young things at the Kit Cat Club.
Pretty girls of 1934 at open-air pools compared with Brighton bathing belles of around 1911.
Good footage of the night club in Beaconsfield - 'The Bell', Buckinghamshire.
Patricia Dainton has sequinned flower painted onto her skin as fashion accessory. London.
Vidal Sassoon hair show in Dorchester hotel - nothing like his famous geometric simplicity.