Various newspaper headlines announce clothes rationing. A woman looks despairing and counts her coupons, M/S of black crosses on pages and pages of them. A diagram shows how many coupons are needed for each item of clothing for women and men. M/S of a woman wearing just a hat and a blanket. M/S of a woman who has just a large hat to protect her modesty, she smokes a cigarette and covers herself up. M/S of a man wearing a barrel. M/S of woman in old fashioned dress, we see the amount of coupons she would have needed. Two young women say you can buy a mink coat for only 14 margarine coupons where it used to be 500 guineas. M/S of man in visor from suit of armour, he sacks the cook and uses the visor as protection when he gets things thrown at him.
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- Yesterday Shorts Preliminary Fabulous Forties Fashion FFF - selected High st 4 RATIONING - HUMOUR Love On VE Day story of pathe eps 1 and 3 Utility llarb r5 1943 LlARB ORDER 9 IWM - Fashion on the Ration Rationing 1940 (1): Rationing Christmas 1940s