Title reads: "M of I - Government Official".
Ministry of Information cartoon trailer about saving peak load electricity.
Animated sequence: camel being loaded with straw, the last straw breaks the camel's back.
Load meter displaying electricity consumption - electricity courses around machine in shape of camel. Narrator explains that the biggest load on the country's electric system is in the morning. Little robot men appear on electric camel's back, they represent electricity consumption by canteens, public transport, RAF planes, factories and telephones.
Women seen taking burnt food out of oven. Another woman seen leaning out of window while iron burns a hole in clothes on ironing board. Woman using vacuum cleaner. Man reading by electric light. We see the electric camel again, a light bulb (representing domestic consumption) appears above the overloaded electric camel. More shots last straw breaking camel's back.
End title: "Go slow on electricity between 8 am and 1 pm when war factories need it most".
Commentary is in rhyming couplets.
NB: item originally part of Gazette issue 43/28.