Tracking shots of Pictorial reporter John Parsons with cameraman walking down Oxford Street. He walks up to woman Miss Sheila Catt. Several shots of Parsons talking to Sheila and taking notes. Parsons approaches another woman in street but she walks away. Several more shots of Parsons talking to young women in the street. He walks through door into office and talks to secretary Pat Fowler who sits at a desk. He then talks to Pat Fenn who is working at a telephone switchboard. Several good shots of West End street scenes. Parsons knocks on shop window. C/U of sales assistant Sheila Berners. He talks to her in shop. Various more shots of Parsons interviewing young women including model Janet Bates. Shots of Parsons buying underground ticket and boarding train. Parsons talking to woman on train.