Full title reads: "Hullo ... hullo ... Everybody! Gene Gerrard calling!!"
Gene Gerrard walks out from behind curtain to stand next to a table on a set, He addresses the camera.
He is making an appeal on behalf of the Cinematograph Trade Benevolent Fund.
C/U of Gene. The Fund assists those who have grown old in the service of the industry. Helping their widows and children.
He points out as if pointing to people in the cinema audience - your sir, you madam, and that couple holding hands at the back. He asks them to help the Fund by purchasing books available from the attendants in the cinema. The book offers chances to win prizes.
Cut bak to M/S of Gene Gerrard sitting on edge of table.
He then thanks the people he picked out in his imaginary audience, except the happy couple at the back, who he tells us are asleep (a likely story).
Terrorism is nothing new. The Pathe archive has a vast collection of material related to terrorist attacks dating back to 1919 right through to the 2005 London bombings.
The great politician and orator Winston Churchill left behind a sea of humourous quips and discerning quotes. We remember some of his finest epigrams and witty ripostes.
The death penalty has been carried out in almost all societies and although these images from WWI and WWII are unsettling, they still provide a raw account of events from a certain time.
The images taken from inside Buchenwald Concentration Camp after its Liberation show us what it was like; it tells us what happened and forces us to remember.
Animals are often the forgotten army of World War I. They displayed unwavering courage even when exposed to extreme conditions. British Pathé pay tribute to these forgotten warriors.
WW2 accounted for over 60m deaths and innumerable lives shattered. Pathé cameras took to land, sea and air to record the bloodshed. Here are the 10 bloodiest battles that were caught on film.
British Pathé filmed the 20th Century's biggest names, some of them before they even became famous. Click through and guess who these soon-to-be celebrities were when first captured by our cameras.
Private UFOs, flying bicycles, motorised wheels - Pathe's archive is awash with fabulous films of canny and creative transport inventions.Take a look at some of the more unusual but ingenious ideas that people have had to beat the traffic.
Over its history, the Pathe cameras filmed a number of people who had committed heinous crimes. So in no particular order, these images show ten faces of truly evil men and women.
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