High angle L/S of a street market (looks like Berwick Street Market - SL). M/S of a fruit stall, fashion designer, Charles William-Davis, sits on a nearby crate and starts to draw on a pad. C/U of a pineapple. C/U of Charles drawing the pineapple. C/U of the picture, a pineapple influenced dress design. M/S of a model in a green and gold pineapple dress, holding a pineapple, tilt down to show the skirt. C/U of Charles' hands drawing some mushrooms. Charles says something to the stall holder. C/U of the stall holder. M/S of Charles walking away from the fruit stall.
M/S of Charles walking down the street, he enters a shop - his salon. C/U of different dress designs. M/S of a man unravelling reels of fabric, tilt down to swathes of patterned fabric on the floor. Low angle shot of Charles and another man holding different fabrics against a model. M/S of Charles standing back to look at the model. C/U of the model, tilt down to show off the fabric.
C/U of fake fruit being pinned to a hat. C/U of a section being added to a fruity hat. M/S of a model wearing a lemon style hat. M/S of a man dressed as a barrow boy handing the model some lemons. M/S of the 'barrow boy' handing a box of mushrooms to two models. C/U of a model wearing a mushroom style hat. M/S of the barrow boy tipping his cap in a jaunty angle. C/U of a model wearing "the feminine version" of the cap. M/S of a model in a green suit wearing a cauliflower style hat. C/U of a model peeling a banana, she is wearing a hat resembling a bunch of bananas. M/S of Charles and his assistant sitting at a desk looking at designs. C/U of the red skirt of a strawberry influenced dress. Extreme C/U of a jewelled strawberry shaped broach designed by Kodacraft (sp). M/S of the four models all wearing fruit inspired dresses.
Cuts exist - please see separate record.