London and Essex.
Top shot of a desk covered in black and white photographs of attractive young women. M/S of a middle aged woman, Ann Seymour, the beauty editor of a "leading women's monthly magazine" - 'Woman and Beauty' - sitting at the desk looking at the photographs. Her assistant enters and joins Ann looking at the photographs of applicants entering the "beauty of the month" competition. C/U of Ann's hand holding a picture of Mary Sorrell, a farm girl with a "natural loveliness, one that has not yet had the advantages of perfectionist grooming".
Exterior. M/S of Mary coming out of the front door of a farmhouse dressed in wellington boots and holding two buckets. Mary smiles as she walks past the camera.
M/S of a chicken coup. Mary enters and begins to fill a trough with grain, all the chickens crowd hungrily around. C/U of Mary, tilt down to the chickens. Low angle M/S of geese waddling. M/S of a pigsty - according to the narrator "one of Mary's specialities is pig breeding". Mary enters pushing a wheel barrow. She picks up a shovel and a large brush and climbs over the sty's fence and begins to muck it out. M/S of Mary shovelling manure into the barrow. M/S of Mary running up a ramp and emptying the barrow of manure onto the compost heap. C/U of Mary's face. M/S of the pigs frolicking in their pen.
M/S of a beauty parlour. Ann enters with Mary who is about to be given a makeover. After shaking hands with a beautician in a white dress, Mary lies down on a couch and kicks off her shoes. The beautician, Yvonne Prevost, covers Mary with a blanket. C/U of Ann sitting beside Mary smiling fondly. High angle shot of Mary's head as the beautician gently massages her facial muscles. C/U of Mary's face as Yvonne smothers her in lotion. C/U of the Yvonne's face. C/U of Mary's stockinged feet wriggling with pleasure! C/U of brushes and scissors lying on the side.
Low angle shot of Mary having her hair cut by a dapper man with a goatee beard, "hairstylist French". C/U of French as he works. M/S of the hair salon, in the foreground Ann sits opposite Mary and French, in the background other women sit under hairdryers. C/U of Mary, still smiling, as French pulls at her hair. C/U of Ann nodding with approval. M/S of French as he 'streak-tints' Mary's hair. C/U of the gold paint which is being applied to Mary's hair. C/U of Mary's gold flecked hair. C/U of Mary. The narrator explains that French has named the hairdo "Country Fair" in honour of Mary. M/S of a photographer standing behind a camera on a tripod. Ann enters with Mary who is now fully made-up and dressed fashionably. Ann steps to one side and the photographer gives Mary directions as to how she should pose. M/S of Mary posing and grinning.
M/S of Ann at her desk discussing the feature with the magazine's art editor and her assistant. M/S of the group, the art editor is cutting one of the photographs. C/U of Ann's assistant. C/U of the feature layout on the desk, taken from over Ann's shoulder. C/U of Ann and the art editor. Ann closes the layout folder and hands it to her assistant before picking up a magazine lying on her desk.