Kitsch item showing the latest fashions for dogs. Two poodles are seen being groomed then dressed in fancy dog coats.
Jane Grievson is the fashion designer who has turned her hand to dog fashion. Her own 3 year old poodle Maurice models some of the new coats. All the models are poodles and narrator states that "poodles lend themselves to the new vogue". Good C/Us of the dogs in diamante studded collars, velvet coats and flower headdresses for "the bride". One of the dogs wears an imitation mink collar to match Mrs Grievson's fur stole. The audience for the fashion show is mostly women who own poodles themselves - a certain kind of woman in the 1950s I would say...
One of the women dog handlers wears a great '50s outfit that has a big green felt skirt and a jumper with an appliquéd poodle on it. There are different designs for town or country and are designed to attract attention.
Film ends with a poodle sitting under an umbrella wearing a macintosh and matching hat. Funny!
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