World War One; Home front; ceremonies. Cinema trade presents ambulance to military; in Newcastle. Opens with GV city street; with small square in FG. Group of people walking across street from 'Grand' cinema house. CU Men with top hats; watches on long chains; next to fashionable women; one in a gaudy two-colour fur piece and a plumed hat. These and others move to left; in front of vehicle. Presentation ceremony in progress; on platform: one of the top hat watch-chain men speaks; reading from notes; as group of others stand behind; one woman with large bouquet. British army officer (with monocle) on platform with others; steps forward; speaks. More of the group on platform. CU side of ambulance. CU same; with woman in FG looking at ambulance. Quick shot of some of the people milling about.