Various shots of Piccadilly Circus at night; the illuminated signs are seen, plus an 'Underground' sign for the tube. Various daytime shots of the area; M/S of Eros; high angle traffic scenes.
C/Us of a model by Sir William Holford, made when the London County Council asked him for ideas for the future of Piccadilly. It shows a fairly monstrous looking design of Eros as part of a pedestrian area (which later happened, of course!) and a cinema stretching over the road while traffic passes underneath. High angle shot of the real Piccadilly looking towards Coventry Street with Eros in the foreground.
M/Ss and C/Us of the third and first prize winning models in a competition run by an evening newspaper; both are hideous (in my humble view), and show the characterful buildings of the Piccadilly area being replaced by filing-cabinet-looking tower blocks and bleak architectural features.
The winner of the first prize included two awful pillars where illuminated advertising signs would be incorporated, as well as a horrendous towering cylindrical hotel - yeuch! C/U of a drawing of this model; looks horrible, though I imagine it must have seemed rather modern and sleek in 1961.
M/S of a double-decker bus driving with a Guinness advert on the side, driving past Piccadilly at night; M/S of the illuminated signs. Commentator says "One day this wonderful sight will be quite unknown and to some of us only a nostalgic memory".
Note: On file is a page from the Evening News and Star showing the three prize-winning models as well as 'What the experts say...'. There is also a press release from London County Council detailing Sir William's 'tentative proposals' (I should think so too!) and some b/w photos of his model.
Cuts exist - see separate record.