Part of issue LOOK OUT.
Various shots of city's "Austerity Baby", 3 year old Henry Morton. Henry wears only a pair of shorts and his "Austerity" sash. We see him in the park pushing round the roundabout and going down slide. We see him sitting on back of his mother's bicycle. She stops to buy fruit and vegetables. M/S of Henry sitting next to barbecue, a large steak is cooking on it. Henry eats the steak with his bare hands, behind him is a table covered in fruit. C/U of Henry holding a ration book, he puts it in a rubbish bin.
Item seems to be promoting healthy diets for children. Narrator explains that as a baby Henry was weak and spent time in hospital but thanks to no sugar and lots of fruit he is picture of good health.