Titles read: 'Now Something Specially For The Ladies - Feminine Pictorialities No. 42 - A HAIR NOVELTY'.
Item starts with C/U of a rather dopey-looking woman sitting under the hairdryer in the salon of a "famous London store". A male hairdresser removes the drier from her head and starts the new permanent wave process!
Protectors are put on small sections of the hair. The hair is fed through these and wound around wooden curlers, then heaters that look like bulldog clips are put over the rollers. The heaters are warmed on a separate machine. This method of drying the perm means our girl can get up and wander about because she is not attached to wired machinery.
Cut to the woman having her set hair combed into the 'Princess Marina' style of smooth waves at the front and sides and lots of small curls at the back and neck. Rear C/U of the woman as she sits at a dressing-table in an evening gown and puts a feathered wrap around her shoulders.